Defense Supply Service-Washington, 5200 Army Pentagon, Rm. 1D245, Washington, DC 20310-5200

B -- NATIONAL COMMITTEE FOR EMPLOYER SUPPORT OF THE GUARD AND RESERVE (NCRSGR) -- ADVERTISING SERVICES POC Sandra L. D. Royal, Contract Specialist, 703-693-5017 E-MAIL: click here for Contract Specialist, RoyalSL@hqda.army.mil. The Defense Supply Service Washington on behalf of the National Committee for Employer Support of the Guard and Reserve (NCESGR) intends to renegotiate an initial contract with base year and two-one year options with the Advertising Council, Inc. located at 261 Madison Avenue, NY 10016-2303 for NCESGR public service advertising (PSA) campaign support. As part of this contract the Ad Council is reimbursed only a minimal amount for advertisng services. Most of the advertising campaign expenditures are donated "pro bono" by volunteer coordinators, as well as donated time by Ad Council advertising council campaign review members. Contract expenditures are mostly for "out of pocket" production costs of materials and their related distribution expenses to subcontractors. There are minimal indirect costs to the Ad Council to defray overhead and "out of pocket" expenses associated with campaign implementation. Annually, this campaign is expected to reach over 2,840 television/cable stations and networks; 8,450radio stations and networks; 2,215 national and regional magazines; 3,600 business press and business oriented publications; 800 out-of home media outlets (billboards, transit and bus shelters) and selected military publications identified by NCESGR. A minimum of two distributions of advertising campaign materials will be made. Ad campaign materials will include use of a recognizable "Tag-line" or slogan in conjuction with all advertising. Production of said advertising includes as a minimum; two television commercials, two radio commercials, a CD-ROM; an array of print ads, and at least one outdoor billboard, bus shelter and transit card poster. The campaign will have collateral promotional materials, direct mail, media tour promotions/public relations effort that includes graphics development for the NCESGR trade show exhibits program, opportunistic media advertising, media fulfillment, media monitoring, campaign promotion, and be advertised extensively in the Public Service Advertising Bulletin. Further, the Ad Council will direct research to be conducted at least three times per year to evaluate campaign awareness and effectiveneww. Radio and TV ads will be in English and Spanish versions, when possible. There will not be a solicitation document available. Posted 04/20/99 (W-SN322193). (0110)

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