DIRECTORATE OF CONTRACTING, BLDG 4022, FORT KNOX KY 40121-5000

R -- ARMY COMMUNICATION OBJECTIVES MEASUREMENT SYSTEM 2000 SOL DABT23-99-R-0019 DUE 070999 POC Contract Specialist Nelson Kerr (502) 624-4947 FAX (502) 624-5869 (Site Code DABT23) E-MAIL: kerrn@ftknox-emh3.army.mil, kerrn@ftknox-emh3.army.mil. Furnish all labor, materials and equipment to quantify U.S. Army advertising communications effectiveness. As a minimum, advertising effectiveness, as it relates to Army awareness and Army image tracking, shall be quantified in different regions of the country. Requirements entail: a) Developing questionnaire design and sampling plan; b) Collection of data to test survey design and collection methodology; and c) Data collection and reporting. Contractor shall obtain approval for the questionnaire design and sampling plan from the Office of Management and Budget (OMB) prior to its use. Contractor shall, as a minimum, have experience in advertising effectiveness research and a sufficient number of Computer Aided Telephone Interview (CATI) stations to meet sampling requirements. Contractor will be selected on the basis of "best value" for the Army from evaluation factors listed in the solicitation. Contract period will be from 1 September 1999 through 31 August 2000 with four one- year options, at the Army's discretion, to extend the contract through 31 August 2004. Only written solicitation requests are acceptable. Posted 05/25/99 (A-SN335420). (0145)

Loren Data Corp. http://www.ld.com (SYN# 0070 19990527\R-0003.SOL)