Health Care Financing Administration 7500 Security Blvd., Baltimore, MD. 21244-1850

99 -- MAMMOGRAPHY AWARENESS CAMPAIGN" POC Renee A. Wallace, Contract Specialist, 410-786-5128 The Health Care Finanacing Administration (HCFA) intends to award under Simplified Acquisition Procedures the following services: A contractor who will place 48 thirty-second commercial spots in the Atlanta, Georgia television markets on Mammography Awareness Campaign. Program should be selected based on favorable ratings for African-American women over 65. They should be placed during non-preemtable daytime and early evening programming during 10/11/99 -- 10/31/99. In the event that multiple vendors respond, HCFA will select a vendor based on (1) lowest cost per impression and (2) largest of impressions in the target audience during 7 am to 7pm. HCFA will also give consideration to reaching the target audience by running the spots as Public Service Announcements (PSAs), running local news stories or other enhancements such as identifying local corporate sponsors and/or running intros or "billboards" as they are known, around the spots. The vendor must coordinate with "designated HCFA contractor" indeveloping graphic and audio presentations of local contact information to be added to the spots provided by HCFA. Spots will be provided by HCFA as Beta maters. Contractor must provide demographic analysis of actual impressions or has the option of sigma-coding approved ads. All technical questions concerning this announcement should be directed to Mary Case (410) 786-0021. Acquisition related questions should be referred to Renee Wallace (410) 786-5128. See Numbered Note 22 Posted 06/16/99 (I-SN343738). (0167)

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