Health Care Financing Administration 7500 Security Blvd., Baltimore, MD. 21244-1850

99 -- CHIP ENROLLMENT CAMPAIGN POC Susan E. Crizer, Contracting Officer, (410) 786-5167 The Health Care Financing Administration (HCFA) intends to award on a sole source basis under Simplified Acquisition Procedures a government purchase order to WJLA-TV, Channel 7, 3007 Tilden Street, N.W. Washington, D.C. 20008. The contractor will place commercial spots in the Washington, D.C., television market. Programs shall be selected based on favorable ratings for specific target audiences. They shall be placed during non-preemtable daytime and early evening programming. WJLA-TV, Channel 7 has a proven viewing audience of the target population we have been mandated to reach under the Balanced Budget Act (BBA). The ability to meet specific target markets is essential, since it has already been identified as a major agency strategy under the BBA. WJLA is uniquely qualified to provide maximum exposure of a quality product in the Washington, D.C., market and to provide HCFA with the capability to mount a high quality national campaign to reach the target population. The contractor has the highest viewership in the target population that we are trying to reach. The 265x commercial spots to be aired on the following schedule: Good Morning Washington, Monday thru Friday 5-6 a.m., Good Morning Washington, Monday thru Friday 6-7 a.m., Good Morning Washington, Monday thru Friday 6-7 a.m., Good Morning America, Monday thru Friday 7-9 a.m., Talk Show Rotation, Monday thru Friday 9-12 p.m., ABC Soaps, Monday thru Friday 12-4 p.m., ABC Soaps, Monday thru Friday 12-4 p.m., Oprah Winfrey, Monday thru Friday 4-5 p.m., News 7-Evening News, Monday thru Friday 5-7 p.m., News 7-Evening News, Monday thru Friday 5-7 p.m., Wheel-Jeopardy, Monday thru Friday 8 p.m., ABC Prime, Monday thru Friday 8-11 p.m., Nightline w/Ted Koppel, Monday thru Friday 11:30 p.m., Late Fringe (Extra, Oprah) Monday thru Friday 12-2 a.m., Good Morning Wash-Weekend, Saturday & Sunday 8-10 a.m., Good Morning Wash-Weekend, Saturday & Sunday 8-10 a.m., Weekend Rotation (movies, etc.), Saturday & Sunday 1-5 p.m., Wheel/Jeopardy-Weekend, Saturday 7-8 p.m. All responsible sources may submit a response which will be considered. Contractors must provide sufficient technical documentation to demonstrate the capability to satisfy the requirements. Posted 06/18/99 (I-SN344782). (0169)

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