Department of Transportation, United States Coast Guard (USCG), Commandant (G-ACS), U.S. Coast Guard Headquarters, 2100 Second St., SW, Washington, DC, 20593-0001

R -- R- COAST GUARD ADVERTISING SUPPORT SOL DTCG23-99-R-QAC002 POC James Whitt, Contract Specialist, Phone 202-267-2518, Fax 202-267-4019, Email jwhitt@comdt.uscg.mil -- Shirley Kyle, Contracting Officer, Phone (202) 267-2514, Fax (202) 267-4019, Email WEB: Visit this URL for the latest information about this, http://www.eps.gov/cgi-bin/WebObjects/EPS?ACode=P&;ProjID=DTCG23-99-R-Q AC002&LocID=14. E-MAIL: James Whitt, jwhitt@comdt.uscg.mil. The U.S. Coast Guard has a requirement for advertising and related services to (1) effectively communicate the opportunities for serving in the Coast Guard, and (2) generate the necessary leads for the Coast Guard to meet its recruiting mission requirements. The work covers cover a wide range of services and requires a high degree of integration and coordination of efforts as the Coast Guard begins to shift its advertising emphasis from public service to _paid_ advertising campaigns, using various forms of media on both the local and national level. The contractor will be required to: (1) provide account management services; (2) conduct market research to measure the effectiveness of Coast Guard advertising capabilities in the areas of image advertising, lead generation and fulfillment, and recruiter/sales support; (3) plan, create, design, produce and place advertisements in support of Coast Guard active duty, reserve and Coast Guard Academy personnel; (4) possess the capability to utilize all available media formats, including, but not limited to, television, radio, magazines and newspapers (national and local), direct mail, outdoor, transit, promotional material (posters, brochures, etc.), videotape and film, and the Internet; (5) provide lead fulfillment services, including both inbound and outbound telemarketing, information and database management of leads data, warehouse storage of fulfillment material, and implement, maintain and manage a _closed loop_ leads system. This system will require the contractor to develop and implement an Internet web-based system that maintains database lists for Coast Guard recruiters and provides leads reports and interacts with recruiters to provide up-to-date lead management information. An Indefinite Delivery-Indefinite Quantity (IDIQ) type contract with firm-fixed-price task orders is anticipated. The period of performance consists of a base year and four (4) option years. There will be recommended subcontracting goals as part of this requirement. In addition, theextent of participation by small disadvantaged businesses (SDB_s) will be an evaluation factor (see FAR 19.12). To receive a copy of the solicitation, interested firms must submit a written request to the above address or FAX request to (202) 267-4025. Telephone requests will not be honored. The SIC Code for this acquisition is 7311. See Numbered Note 26. Please direct inquiries and requests for the solicitation to the point of contact (POC) listed above. Reference solicitation number DTCG23-99-R-QAC002. For Minority, Women-Owned and Disadvantaged Business Enterprises: The Department of Transportation (DOT) Office of Small and Disadvantaged Business Utilization (OSDBU) has a program to assist minority, women-owned and disadvantaged enterprises to acquire short-term working capital assistance for transportation-related contracts. Loans are available under the DOT Short Term Lending Program (STLP) at prime interest rates to provide accounts receivable financing. The maximum line of credit is $500,000. For further information and applicable forms concerning the STLP, please call the OSDBU at (800) 532-1169. Posted 07/01/99 (D-SN349386). (0182)

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