DIRECTORATE OF CONTRACTING, BLDG 4022, FORT KNOX KY 40121-5000

76 -- MARKET RESEARCH FOR A SYNDICATED STUDY THAT MEASURES DEMOGRAPHICS, MEDIA HABITS, ACTIVITIES/INTEREST, ECONOMIC BUYING POWER, LIFESTYLE FACTORS AND ATTITUDES AMONG 12 TO 19 YEAR OLD TEENS. SOL DABT23-99-R-0025 DUE 073099 POC Contract Specialist SHARON CRADY (502)624-5268 (Site Code DABT23) E-MAIL: CRADYS@FTKNOX-EMH3.ARMY.MIL, CRADYS@FTKNOX-EMH3.ARMY.MIL. The Directorate of Contracting at Fort Knox, KY and HQ USAREC, Fort Knox, KY have a requirement for Market Research presented in a syndicated study of current teen issues among 12 through 19 year old teens. This solicitation for commercial items is prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the ONLY solicitation; proposals are being requested and A WRITTEN SOLICITATION WILL NOT BE ISSUED. The solicitation number to refer to in response to this Request for Proposal (RFP) is DABT23-99-R-0025. This solicitation document and incorporated provisions and clauses are those in effect through FAC 97-12. SIC Code is 8732 ($3.5M). STATEMENT OF WORK: The contractor shall provide all labor and materials for a syndicated study that will include data that will provide extensive insights into the youth market in general covering the following topics: Demographies, LIfestyle, Attitudes, Media habits, Product behavior, Advertising preferences, The military: image and propensity; "Proprietary Questions" concerning Army and military image, propensity, advertising and attitudes. This study will be provided to the U.S. Army Recruiting Command (USAREC), ATTN: RCPAE-PR-AR, 1307 Third Ave, Fort Knox, KY 40121-2726, on a semi-annual basis. The contractor shall provide one study in September and one study in March of each contract year. Quality Control -- The contractor shall ensure that all data provided under this contract is accurate and timely. GFP -- The Government will not furnish any property under this contract. Contractor Furnished Items -- The contractor shall provide the following items: Methodology and fieldwork, Analysis and syndicated study reports, Computer diskette containing raw data accompanied by file layout. Specific Tasks -- The contractor shall provide semi-annual data collection and analysis which is incorporated in a standard written summary report including segmentation of results by age and sex of research respondents. The study shall measure demographics, media habits, activities/interest, economic buying power lifestyle factors and attitudes toward current teen issues among 12 through 19 year old teens. The study shall also have the flexibility to address various issues of specific concern to the Army, through insertion of several Army-designed proprietary questions in the survey instrument. A summary of proprietary question results shall be furnished in the report. The Contractor shall provide raw data on 3 1/2" high-density diskettes in SPSS format with coding for further in-house analysis and accompanied by file layout. Sample size shall be sufficient to produce nationally projected results and methodology must be consistent over time. The contractor shall provide all reports and diskettes to the address as specified above twice a year after each 6 month study is fielded and analyzed for the term of the contract. The contractor shall ensure that the computer diskettes are readable and compatible with USAREC systems before acceptance. The contractor shall provide a written notice, thirty (30) days in advance, requesting the six (6) proprietary questions from he USAREC that are to be used in each survey. The contractor shall provide one copy of the syndicated study reports on the teenage market including summary tables with cross tabulations of results by age and sex, based upon research conducted every 6 months. This requirement contains three CLINS (base year and 2 options years) for the purpose of issuing a firm fixed price contract: CLIN 0001 -- Syndicated study for the period of 16 Aug 1999 through 15 Aug 2000; CLIN 1001 -- Syndicated study for the period of 16 Aug 2000 through 15 Aug 2001; CLIN 2001 -- Syndicated study for the period of 16 Aug 2001 through 15 Aug 2002. FAR 52.212-1, Instructions to Offeror-Commercial Items (Oct 1995) applies to this acquisition. FAR 52.212-2 Evaluation-Commercial Items is included in this solicitation. The Government intends to award a contract to the responsible offeror whose offer conforming to the solicitation will be the most advantageous to the Government, Technical and price related factors will be considered. The Government reserves the right to award a contract to other than the lowest price offeror if that offeror does not meet the technical requirements contained herein. Offers may be asked, at the discretion of the Government, to provide additional information for clarification. FAR 52.212-3 Offeror representations and certifications with its Offer applies to this solicitation. A completed signed copy of this provision shall be submitted with any proposal (copies of FAR 52.212-3 are available at http://www.arnet.gov/far/97-12/htm/52_000.html or upon request form the contracting office). FAR 52.212-4, Contract Terms and Conditions (Aug 1996) applies to this solicitation. The following clauses cited in FAR 52.2112-5 are applicable to this solicitation; FAR 52.222-26, Equal Opportunity (E.O. 11246); FAR 52.222-35, Affirmative action for Special Disabled and Vietnam Era Veterans (38 U.S.C. 793); FAR 52.222-37, Employment Report on American Special Disabled Veterans of the Vietnam Era (38 U.S.C. 4212); FAR 52.225-3 Buy American Act-Supplies (41 U.S.C. 10, Pub L. 103-187). The clause at FAR 52.219-6 Notice of Total Small Business Set-Aside (Apr 1994) applies to this solicitation. This solicitation incorporates the following clauses by reference: FAR 52.217-8 OPTION TO EXTEND SERVICES (AUG 1989), FAR 52.217-9 OPTION TO EXTEND THE TERM OF THE CONTRACT (MAR 1989), FAR 52.232-33 PAYMENT BY ELECTRONIC FUNDS TRANSFER -- CENTRAL CONTRACTOR REGISTRATION (May 1999); DFAR 252.204.7004 REQUIRED CENTRAL CONTRACTOR REGISTRATION (March 1998). Instructions: All proposals MUST contain the solicitation number, offerors name, address, telephone number, facsimile number, e-mail address (if applicable), point of contact, any prompt payment discount terms offered, DUNS (Dun and Bradstreet) number, CAGE Code, information on Methodology and field work demonstrating the ability to meet the technical requirements and pricing directly correlating to the CLINS contained herein. Proposals are due by 2 Aug 1999 NLT 2:00 PM by mail to: Directorate of Contracting, Bldg 4022 ATTN: ATZK-DC, Fort Knox, KY 40121-5000. POC for this solicitation is Sharon Crady phone: 502-624-8158, fax: 502-624-7165, e-mail: cradys@ftknox-emh3.army.mil Posted 07/12/99 (A-SN352736). (0193)

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