Health Care Financing Administration 7500 Security Blvd., Baltimore, MD. 21244-1850

R -- MASS TRANSIT ADVERTISING FOR CHILDREN'S HEALTH INSURANCE PROGRAM (CHIP) SOL RFQ-HCFA-99-0003 DUE 072999 POC Debra A. Hoffman, Contract Specialist, (410) 786-0517; Melissa A. Starinsky, Contracting Officer, (410) 786-7665 This is a COMBINED SYNOPSIS/SOLICITATION FOR A COMMERCIAL ITEMS prepared in accordance with the Federal Acquisition Regulation (FAR) Part 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation. Quotations are being requested and a WRITTEN SOLICITATION WILL NOT BE ISSUED. The solicitation number for this Request for Quotations (RFQ) is RFQ-HCFA-99-0003. This solicitation and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 97-11. This solicitation is issued on an unrestricted basis, under Standard Industrial Code (SIC) 7312. The small business size standard is $5.0 million. The Health Care Financing Administration (HCFA) has a requirement to obtain advertising space for the entire month of September 1999 (the first through the thirtieth) in the interior and on the exterior of buses, the interiors of subway cars and in subway stations, and on billboards (where available) in the following cities with the associated target audience(s): (1) Tuscaloosa, Alabama/Target Audience -- African Americans, (2) Los Angeles and Sacramento, California/Target Audience -- Hispanic Americans, (3) Hartford and New Haven, Connecticut/Target Audience -- African Americans, (4) Tampa and Orlando, Florida/Target Audiences -- African Americans and Hispanic Americans, (5) Baton Rouge and New Orleans, Louisiana/Target Audience -- African Americans, (6) St. Louis, Missouri/Target Audience -- African Americans, (7) Newark, New Jersey/Target Audiences -- African Americans and Hispanic Americans, (8) Oklahoma City, Oklahoma/Target Audience -- Native Americans, (9) Philadelphia, Pennsylvania/Target Audience -- African Americans, (10) Dallas and Del Rio and San Antonio and Claude, Texas/Target Audience -- Hispanic Americans, (11) Richmond and Fairfax and Portsmouth, Virginia/Target Audience: African Americans, and (12) Washington, D.C./Target Audience -- African Americans. HCFA will provide theContractor with camera-ready art or computer file for the art that will be used as the advertisement. The Contractor will be responsible for providing the printed advertisements to each city's mass transit authority's specification and quantity. The Contractor must determine the market area within the above cities that will most effectively reach the target population and, through this determination, provide HCFA with a technical approach and price breakdown which includes: (1) the Offeror's proposed combination of buses, subway cars, subway stations, and billboards required to reach the target audience; and (2) the per month rate per bus, subway car, subway station, and billboard for advertising in each city to reach the applicable populations. Upon award of the purchase order, the Contractor shall provide HCFA with the following by 31 October 1999: (1) the percentage of total routes HCFA will be advertising on in each market area, (2) the actual date the advertising is posted on the buses, subway cars and stations, and billboards; (3) a report of the percentage of individuals, within a selected market area, exposed to the advertising during the month of September, (4) a report of the average number of times an individual will be exposed to the advertising during the month of September, (5) a report of the number of different individuals exposed to the advertising during the month of September, and (6) the total number of all exposures accumulated during the month of September. The Government will award a purchase order resulting from this solicitation under the authority of FAR clause 52.212-2 Evaluation -- Commercial Items (JAN 1999). Evaluation factors include the proposed technical capability to meet the Government's requirement and past performance. Technical capability and past performance, when combined, are signficantly more important than cost or price. Offerors shall submit a list of references for similar activities conducted during the past two (2) years with up-to-date information for points of contact and phone numbers. Offerors are responsible for ensuring that accurate and relevant references are provided with their quote to meet the requirements of this solicitation. Offerors shall comply with the provision at FAR 52.212-1, Instructions to Offerors -- Commercial Items (AUG 1998), and submit a sufficient description of the items being offered in order to evaluate compliance with the requirements in this solicitation. The clause at FAR 52.212-4, Contract Terms and Conditions -- Commercial Items (MAY 1999), applies to this acquisition. Also, the clause at FAR 52.212-5, Contract Terms and Conditions Required To Implement Statutes or Executive Orders -- Commercial Items (MAY 1999) applies to this acquisition, including paragraph (b), subparagraphs (1) 52.203-6, (3) 52.219-4 (if the Offeror elects to waive the preference, it shall so indicate in its offer), (5) 52.219-8, (11) 52.222-21, (12) 52.222-26, (13) 52.222-35, (14) 52.222-36, (15) 52.222-37, and (23) 52.232-34. Offers are due by 3:00 P.M. EDT on 29 July 1999 and must include a copy of the provisions at FAR 52.212-3, Offeror Representations and Certifications -- Commercial Items (ALT III) (JAN 1999), which may be downloaded from http://www.arnet.gov/far. Clause information can also be downloaded from the same URL. All offers shall be sent to the Health Care Financing Administration, ATTN.: Ms. Debra A. Hoffman, 7500 Security Boulevard, Mailstop C2-21-15, Baltimore, Maryland 21244-1850. Faxed offers will not be accepted. For information, call the POC identified above. Posted 07/12/99 (I-SN353071). (0193)

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