Export-Import Bank of The United States, 811 Vermont Avenue, NW, Room 1023, Washington, DC 20571

R -- PROFESSIONAL CONSULTANT TO ADVISE/REPRESENT THE BANK IN AREAS RELEVANT TO IT'S STRATEGIC MARKETING/COMMUNICATIONS EFFORTS AND ORGANIZATIONAL STRUCTURE SOL EXIM-00-R-0002 DUE 111599 POC Faith McNamee (202) 565-3326 faxsimile (202) 565-3528 E-MAIL: Click here to contact the Contracting Officer via, faith.mcnamee@exim.gov. This is a combined synopsis/solicitation for commercial items/services prepared in accordance with the format in Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation WILL NOT be issued, however, the below items are only a summarized version of the Statement of Work (SOW.) A complete copy of the SOW can be obtained upon request by November 9, 1999 (see below). The solicitation number is EXIM-00-R-0002 and is being issued as a Request for Proposal (RFP.) The solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 97-13. This acquisition is unrestricted. The Standard Industry Classification (SIC) Code is 8742 the Business Size Standard is $5M. The Export-Import Bank of the United States (Ex-Im Bank) is seeking a professional consultant to advise and represent it in areas relevant to its strategic marketing/communications efforts and organizational structure. Such representation will include, among other things, review and evaluation of existing organizational structure and day-to-day operations, recommendations on message development, positioning and branding strategies, development of strategic marketing and communications tools such as its annual report, annual conference and other Ex-Im Bank sponsored events, web site, informational materials and various outreach initiatives and strategic partnerships. The Contractor shall provide centralized administrative clerical support, documentation and related functions. The Contractor shall prepare a management plan describing the technical approach, organizational resources and management controls that will be employed to meet the cost, performance and schedule requirements throughout the contract execution. The Contractor shall provide a monthly status report. The Contractor shall provide technical and design recommendations, editorial input; product and/or designrecommendations to enhance the marketing capability of the Ex-Im Bank products and services to the exporting and financial service community. The Contractor shall make design and content recommendations to its informational materials, including annual report, web site (and other interactive media), program "Fact Sheets," and advertising pieces that clearly and attractively convey a positive, customer-centric, solutions-provider image to the exporting and financial community. The Contractor shall review current operations and organizational structure, review marketing strategy and materials, assisting the Ex-Im Bank in this area by recommending new venues, channels and materials for increasing the customer base. The Contractor shall produce strategic recommendations for a cost-effective branding and positioning program. The Contractor shall evaluate the effectiveness of the Ex-Im Bank informational materials. The Contractor shall assist the bank in educating the customer, conduct a marketing audit, recommend marketing initiatives and provide technical advice. EVALUATION CRITERIA: Ex-Im Bank will evaluate the submissions from prospective contractors based on the following criteria which is listed in descending order of importance: technical, past performance and price. If a prospective Contractor intends to subcontract portions of the Ex-Im Bank project to other firms, all prospective subcontractors must be identified by name, with the services they will provide and submit this information with the proposal to be approved by Ex-Im Bank. (Please limit written proposals to 15 pages.) (1) Technical Capability -- Must demonstrate an understanding of policies/regulations impacting financial services industry and their relationship to the exporting community. Marketing and public relations experience. Extensive experience in developing media coverage targeted to financial services industry. Experience with the Federal Government and any specific knowledge of international trade, exporting and financial services industry. Ability to interact with senior management, understand the Bank's programs and policies, and translate them into effective message points as necessary. (2) Past Performance -- Must have prepared, produced, and delivered effective marketing and communications materials including, print and video for financial services entities. Must have developed products, tools and strategies that effectively communicated a financial institution's services. Provide a minimum of 3 government or non-government references to which the same or similar services have been delivered within the last 5 years. References shall include the contract number, type of services and when the services were actually delivered, point of contact and a telephone number(s). Offerors are responsible for ensuring accuracy and currency of references given. Government evaluators will make no further effort to contact references beyond the information given in the proposal; and (3) price -- total price. Clauses and provisions are incorporated by reference and can be accessed electronically at http://farsite.hill.af.mil/. This solicitation incorporates the following provisions and clauses by reference. Federal Acquisition Regulation (FAR) 52.212-1, Instruction to Offerors-Commercial Items with the following addenda: Per FAR 12.603(b) and SF 1449 is not used. Paragraph (c), period of acceptance of offers -- Offeror agrees to hold the prices in its offer firm for 60 days after Government receipt of proposals. Paragraph 11, offers must provide a statement specifying the extent of agreement with all terms, conditions, and provisions included in the solicitation. Offers that fail to furnish this information may be excluded from consideration. FAR 52212-3, Offer Representations and Certifications-Commercial Items (incomplete or omitted Representations and Certifications may be considered non-responsive.) FAR 52.212-5 Contract Terms and Conditions Required To Implement Statutes or Executive Orders-Commercial Items, to include clauses (1), (5), (12),(13), (14), and (15), FAR 52.212-4, Contract Terms and Conditions-Commercial Items. FAR 52.212-2, Evaluation-Commercial Items with the above evaluation criteria substituted for paragraph (a). Additional Clauses: FAR 52.216-1, Type of Contract. The Government contemplates award of a Firm-Fixed Price Type contract resulting from this solicitation. A complete copy of the SOW can be obtained upon request. Requests for the SOW should be made by November 9, 1999, by facsimile to (202) 565-3528 (Faith McNamee). Proposals must be submitted in writing, signed and dated to, The Export Import Bank of the United States, 811 Vermont Avenue, NW, Washington DC 20571, ATTN: Faith McNamee. Offers are due no later than 4:00 PM (EST) November 15, 1999. Offerors must submit all technical questions concerning this solicitation in writing. Ex-Im Bank must receive any questions by November 9, 1999. Due to the Continuing Resolution and based on the approval of the Continuing Resolution, this acquisition is issued subject to availability of FY 2000 funds. Authorization is granted to electronically transmit questions to the issuing office. (THIS AUTHORIZATION IS NOT EXTENDED TO SUBMISSSION OF PROPOSALS.) The facsimile number is (202) 565-3528. The point of contact for all information regarding this acquisition is Ms. Faith McNamee at (202) 565-3326. Posted 11/04/99 (W-SN398086). (0308)

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