National Cancer Institute, Research Contracts Branch, ESS, Executive Plaza South, Rm. 620, 6120 Executive Blvd., MSC 7224, Bethesda, MD 20892-7224

70 -- GEODEMOGRAPHIC DATABASE FOR AUDIENCE SEGMENTATION SOL N02-C0-01014-75 POC James Carder, Contract Specialist, 301-496-8611, Charles H. Jackson, Jr. C.O., 301-496-8611 E-MAIL: carderj@mail.nih.gov, carderj@mail.nih.gov. The National Cancer Institute (NCI)plans to procure on a SOLE SOURCE basis, under authority of FAR 6.320-1 (41 U.S.C> 253(c)(1), a database system from the The MEDSTAT Group Inforum. The system is for use by the Office of Cancer Communications in continuing its ongoing audience segmentation and consumer profiling efforts. The data provided are obtained using primary survey research on actionable healthcare issues with annual sample sizes of 100,000 households. There is also the ability to access over 10 years of consumer trend data (over one million respondents), as well as the ability to provide input on questions being considered for the contractor's annual survey. Comparable research from other sources is used to produce a fully comprehensive audience segmentation system. The database system integrates the following components: 1)The PULSE Health Care Survey: An annual national random-sample survey of approximately 100,000 heads of household covering sixty (60) major health care categories. Survey analysis includes nationally weighted response rates for each survey question, as well as for each of the two neighborhood-level databases described below. 2) A neighborhood level market segmentation system: The system includes a license to use the PRIZM classification system from Claritas Corporation which classifies each of the census defined neighborhoods (Block Groups and Enumeration Districts) into one of 62 national neighborhood types. The system also includes the classification for all neighborhoods in the geographical area covered by the system at the Block Group, Tract and ZIP level. It also includes profiles of the consumer and media behavior of each of the 62 neighborhood types based on national syndicated surveys. 3) Neighborhood level demographic databases: The system includes a complete set of demographic data (150 data items) on each county, ZIP code, census tract, and block group/enumeration district within the local market area. 4) Media use optimizer: The system includes the ability to select and rank 70 different types of media behavior (TV day-parts, TV show types, radio formats, radio day-parts and newspaper sections) for each of the 62 different neighorhood types. 5) Advanced mapping/ graphics: The system includes the ability to display on the computer screen and print out on a printer or plotter the boundaries for counties, ZIP codes, and census tracts in any geographic area covered by the system. Areas can be shaded based on any variable chosen from the demographic databases, and/or each tract can be labeled with the value of any variable from the databases. In addition, this software allows for the overlay of streets, labels (e.g., zip codes, county names) and landmarks such as hospitals. 6) Physician and managed care databases: The system includes every physician registered in the U.S., as well as information about managed care organizations, allowing for the identificatin of providers and managed care organizations serving specific geographical areas. 7) Online access: The entire system is accessible through the Internet so NCI can receive continuous update to the system without having to upgrade its computer systems. 8) Decision support: The system includes stored applications intended to assist marketers and planners in evaluating options involved in marketing and strategic planning for reaching consumers, health providers and managed care organizations. These stored applications include the retrieval and comparison of data, the preparation of maps, and the display of data in graphic formats. In addition, NCI has the ability to modify, expand, copy and/or add new "stored applications" to the system. The planned period of performance is 5 years. Due to the proprietary nature of much of the data, as well as the integration of all the software components into one system, there is no other known vendors to provide the above data requirements. It is the Governments belief that the above specifications can only be met by The MEDSTAT Group Inforum. THIS NOTICE OF INTENT IS NOT A REQUEST FOR COMPETITIVE PROPOSALS, however, if an interested party believes they can meet the above specifications, they may submit a statement of capability. Information furnished should include enough material, in sufficient detail, to perform a proper evaluation of their ability to perform. The closing date is 45 days after publication of this notice. SEE NOTE 22 Posted 11/12/99 (W-SN400351). (0316)

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