Division of Contracts Management, Office of Program Services, Substance Abuse and Mental Health Services Administration, 5600 Fishers Lane, Rockwall II, Suite 670, Rockville, MD 20857

R -- CENTER FOR SUBSTANCE ABUSE TREATMENT (CSAT) PUBLIC RELATION ACTIVITIES SOL 270-00-7076 DUE 121599 POC Lynn Tantardini, Contract Specialist or Michelle Ringo, Contracting Officer, (301) 443-4980 The purpose of this announcement is for information purposes only to seek potential small business sources in the 8743 SIC, and is not a request for proposals. The Substance Abuse and Mental Health Services Administration's (SAMHSA) Center for Substance Abuse Treatment (CSAT) is interested in highly experienced organizations able to handle public relations activities for the Center. CSAT strives to make the most reliable research-based information available to the general public and to professionals for application in practice. All public relations efforts are designed to create and develop numerous educational and informational activities. Materials are to educate and motivate target audiences to understand that treatment offers individuals the ability to recover from their addictions. The public relations efforts position CSAT as the primary Federal government agency for those seeking information, education, and /or technical assistance for alcohol and drug abuse treatment. Activities include, but are not limited to the development of technical publications assistance to include planning, development, implementation, promotion and evaluation of public and professional information and educational projects related to CSAT. These activities include the development of informational giveaways such as pens, button, magnets, posters, booklets, fliers, charts, slide presentations, pamphlets and fact sheets. Logistical and technical support in writing, editing, layout, design, illustration and production of materials. In addition to maintaining a staff member once a week to man the resource center, conduct searches and research, and maintain the Resource Center publications and current information. Resource Center is located on site at CSAT. Development of multimedia educational products. This includes the creation, development, production, distribution and tracking of public service announcements (PSA) for both radio and television. PSAs are developed and produced in both English and Spanish versions. The creation, development, production, distribution of a CSAT informational video tape. Video will also be produced in both English and Spanish. Advance key personnel through media interviews and outreach. Identifying and coordinating appropriate speaking opportunities at local and national conferences and programs. Develop media angles for cultivating interest of the print, radio and television outlets, provide professional coaching and media skills training when needed to key CSAT staff. Develop products for the media such as press releases, fact sheets, media advisories, press and constituency or topic specific contact lists, and distribute via mail and or blast fax to press. Develop technical treatment manuals designed to ensure that CSAT and treatment professionals network and share successful treatment outcomes and innovations in the treatment field. Educate treatment professionals and CSAT grantees on how to synthesize, package, promote information to the general public and media for the purpose of increasing knowledge and reducing stigma as it relates to alcohol and drug addictions and to increase public support for treatment and recovery services. Plan, develop and convene meetings as needed, to include logistics. Staff registration and distribution on materials. Arrange for accommodations, and facilities, prepare any materials needed such as name tents, badges, folders, kits, etc. In addition, contract requires the use of PC compatible software in the windows environment, and use of PowerBuilder or other software consistent with SAMHSA standards. Must be Y2K compliant. Monthly billing statements and labor summaries, reports of project progress are required in a monthly, mid-year, annual and contract closeout reports time frame. All data files, original artwork, disks, tapes and materials produced as part of this contract are to be turned over to the government project officer at the end of the contract and all rights are owned by the government. Successful offerors must demonstrate: (1) A thorough understanding of CSAT's goals and objectives for assisting the Public Relations Office in the activities mentioned above; specific approaches and potential problems and issues likely to be encountered in the development and implementation of the activities and potential solutions; (2) The availability of competent and experienced staff for the project. These should include a) a full time project director; b) senior project management staff; c) public relations specialists; d) technical writers with expertise in health care and/or substance abuse treatment; e) telecommunications, web/Internet specialists; f) desktop publishing specialist; g) meeting management specialists; and h) computer technician, computer programmer, software specialist, art design/graphics specialist; (3) the ability to manage projects of similar size (e.g., public relations, written publications, meeting presentations); and (4) adequate physical space, facilities, necessary office equipment, computer hardware and software. Small businesses withcapabilities to perform this contract are invited to submit written capability statements by c.o.b. December 15, 1999. This information will be used to assist this office in developing an acquisition strategy. Nothing in this notice shall be construed as a commitment by the Government. Information should be submitted to the following address: Substance Abuse and Mental Health Administration, Division of Contracts Management, OPS, 5600 Fishers Lane, Rockwall II, Suite 640, Rockville, Maryland 20857, Attention: Lynn Tantardini, Contract Specialist.***** Posted 11/16/99 (W-SN401230). (0320)

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