Defense Supply Service-Washington, 5200 Army Pentagon, Rm. 1D245, Washington, DC 20310-5200

R -- ARMY IMAGE ENHANCEMENT INITIATIVE POC Mr. Harry W. Shatto, Jr. (703) 614-4579 WEB: harry.shatto@hqda.army.mil, harry.shatto@hqda.army.mil. E-MAIL: kathy.dobeck@hqda.army.mil, kathy.dobeck@hqda.army.mil. The Defense Supply Service -- Washington (DSS-W) intends to award a single source contract (IAW 6.302-1, Only One Responsible Source) to The Advertising Council, Inc., 261 Madison Avenue, New York, NY. The goal of this contract is to provide the services and products to field a successful and effective Army Image Enhancement Initiative; the development of a campaign strategy and focus, creation of multimedia public service announcements(PSA) products to national media outlets, and monitoring and reporting the results of media placement efforts. The period of performance will be for one (1) base year and two (2) option years. No RFP is available for competitive bidding. This announcement is for information only. See Note 22. ***** Posted 01/04/00 (W-SN413093). (0004)

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