Department of Transportation, United States Coast Guard (USCG), Commandant (G-ACS), U.S. Coast Guard Headquarters, 2100 Second St., SW, Washington, DC, 20593-0001

R -- COAST GUARD ADVERTISING SUPPORT SOL Reference-Number-DTCG23-00-R-QAC002 DUE 012500 POC James Whitt, Contract Specialist, Phone 202-267-2518, Fax 202-267-4019, Email jwhitt@comdt.uscg.mil -- Shirley Kyle, Contracting Officer, Phone (202) 267-2514, Fax (202) 267-4019, Email WEB: Visit this URL for the latest information about this, http://www.eps.gov/cgi-bin/WebObjects/EPS?ACode=P&ProjID=Reference-Num ber-DTCG23-00-R-QAC002&LocID=14. E-MAIL: James Whitt, jwhitt@comdt.uscg.mil. This pre-solicitation notice follows the market research notice which appeared in the July 1, 1999 edition of the CBD; solicitation requests which were submitted in response to the previous market research notice WILL be honored. The U.S. Coast Guard has a requirement for advertising and related services to (1) effectively communicate the opportunities for serving in the Coast Guard, and (2) generate the necessary leads for the Coast Guard to meet its recruiting mission requirements. The work covers a wide range of services and requires a high degree of integration and coordination of efforts as the Coast Guard begins to shift its advertising emphasis from public service to _paid_ advertising campaigns using various forms of media on both the local and national level. The contractor will be required to: (1) provide account management services; (2) conduct market research to measure the effectiveness of Coast Guard advertising capabilities in the areas of image advertising, lead generation and fulfillment and recruiter/sales support; (3) plan, create, design, produce and place advertisements in support of Coast Guard active duty, reserve and Coast Guard Academy personnel; (4) utilize all available media formats, including, but not limited to, television, radio, magazines and newspapers (national and local), direct mail, outdoor, transit, promotional material (posters, brochures, etc.), videotape and film, and the Internet; (5) provide lead fulfillment services, including both inbound and outbound telemarketing, information and database management of leads data, warehouse storage of fulfillment material, and accessing the _closed loop_ leads system used by the Coast Guard. An Indefinite Delivery-Indefinite Quantity (IDIQ) type contract with firm-fixed-price and time-and-material task orders is anticipated. The period of performance consists of a base year and four (4) option years. There will be recommended subcontracting goals as part of this requirement. In addition, the extent of participation by small disadvantaged businesses (SDB_s) will be an evaluation factor (see FAR 19.12). It is anticipated that the solicitation will be released on or about January 25, 2000. To receive a copy of the solicitation, interested firms must submit a written request to the above address or FAX request to (202) 267-4025, unless the firm already submitted a solicitation request in response to the previous market research notice. Telephone requests will not be honored. The SIC Code for this acquisition is 7311. See Numbered Note 26. Please direct inquiries and requests for the solicitation to the point of contact (POC) listed above. Reference Solicitation Number DTCG23-00-R-QAC002. For Minority, Women-Owned and Disadvantaged Business Enterprises: The Department of Transportation (DOT) Office of Small and Disadvantaged Business Utilization (OSDBU) has a program to assist minority, women-owned and disadvantaged enterprises to acquire short-term working capital assistance for transportation-related contracts. Loans are available under the DOT Short Term Lending Program (STLP) at prime interest rates to provide accounts receivable financing. The maximum line of credit is $500,000. For further information and applicable forms concerning the STLP, please call the OSDBU at (800) 532-1169. Posted 01/10/00 (D-SN414568). (0010)

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