Department of Transportation, National Highway Traffic Safety Administration (NHTSA), National Highway Traffic Safety Administration HQ, 400 7th Street, SW, Room 5301, Washington, DC, 20590

B -- BUCKLE UP AMERICA PUBLIC RELATIONS SUPPORT SOL DTNH22-00-R-05055 DUE 032700 POC Rose Watson, Contract Specialist, Phone (202) 366-9557, Fax (202) 366-9555, Email rwatson@nhtsa.dot.gov WEB: Visit this URL for the latest information about this, http://www.eps.gov/cgi-bin/WebObjects/EPS?ACode=P&ProjID=DTNH22-00-R-0 5055&LocID=135. E-MAIL: Rose Watson, rwatson@nhtsa.dot.gov. Department of Transportation, National Highway Traffic Safety Administration (NHTSA), National Highway Traffic Safety Administration HQ, 400-7th Street, S.W., Room 5301, Washington, D. C. 20590 The National Highway Traffic Safety Administration (NHTSA) intends to issue a competitive solicitation to procure the services of a highly competent public relations/advertising agency with social marketing expertise to recommend new directions and strategies for, and to assist NHTSA in the conduct of, its Buckle Up America (BUA) campaign. Buckle Up America is a well established and ongoing national campaign with goals of increasing national seat belt use to 90 percent and reducing fatalities among child passengers under age 5 by 25 percent to 490 in 2005. In 1998, the national safety belt use rate was 70 percent and there were 575 child passenger fatalities. This procurement is needed to advise, support, manage, and provide logistical assistance in implementing the Buckle Up America campaign. The Contractor shall 1) recommend ideas for national media events, and provide planning, management, and logistical support for earned media events and media placements for the Buckle Up America program; 2) provide templates for local media events for partners; 3) provide media advocacy training for BUA partners; 4) develop high-quality, professional materials for the media, the public, and target audiences; and turn-key programs that states, communities and organizations can use to garner Buckle Up America media and community support; 5) conduct social marketing research to test new ideas, messages, and products; 6) produce a quarterly newsletter for BUA partners; and 7) implement a system to track and maintain accurate records of all activities and outcomes. A cost reimbursable type contract is contemplated. The anticipated period of performance is twelve (12) months, with four option years. Requests for paper copies must be in writing to the NHTSA address above. Electronic copies of this solicitation will be available on the GSA's Electronic Posting System (EPS), located on the Internet at http://www.eps.gov. Rose Watson, Contract Specialist, Phone (202) 366-9557, Fax (202) 366-9555. Posted 02/01/00 (D-SN420579). (0032)

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