National Cancer Institute, Research Contracts Branch, ESS, Executive Plaza South, Rm. 620, 6120 Executive Blvd., MSC 7224, Bethesda, MD 20892-7224

U -- MASS MEDIA IN PUBLIC EDUCATION SOL N01-CO-51033 POC Jeffrey Curry, Contract Specialist, 301-435-3787 E-MAIL: jc300b@nih.gov, jc300b@nih.gov. The National Cancer Institute intends to negotiate with Hager-Sharp, Inc. for a 7-month continuation of Contract N02-CO-51033 for use of the mass media in public education. The project includes promotion of clinical trials, strategic communications planning, media training for NCI scientists, outreach to minority media and to women's magazines, Cancer Information Service promotion, support for the 5-a-Day for Better Health program and the Cancer Research Awareness Initiative, an institute-wide branding program, and educational activities on I-131. Authority: 41 U.S.C. 253(c)(1), as set forth in FAR 6.302-1. Inherent duplication of cost to the Government and unacceptable delays in completing these projects make competition unfeasible during the recompetition period. See numbered Note 22. Posted 03/10/00 (W-SN433135). (0070)

Loren Data Corp. http://www.ld.com (SYN# 0102 20000314\U-0002.SOL)