General Services Administration, Federal Technology Service (FTS), Office of Information Security (TI), 7th & D Streets, S.W., Room 5060, Washington, DC, 20407

R -- FEDERAL TECHNOLOGY SERVICES RADIO AD CAMPAIGN SOL GSA-TIM-2000-054 DUE 050400 POC Howard Parker, Jr., Contracting Officer, Phone (202) 401-7139, Fax (202) 708-7027, Email howard.parker@gsa.gov -- Jon Faye, Contracting Officer, Phone (202) 708-6099, Fax (202) 708-7027, Email jon.faye@gsa.gov WEB: Visit this URL for the latest information about this, http://www.eps.gov/cgi-bin/WebObjects/EPS?ACode=P&ProjID=GSA-TIM-2 000-054&LocID=246. E-MAIL: Howard Parker, Jr., howard.parker@gsa.gov. The General Services Administration (GSA), Federal Technology Service (FTS), Office of Information Security (OIS) intends to procure commercially available communication services, which include radio ads being announced on the air, from the lowest priced technically acceptable offer(s) for the services listed below. This is a combined synopsis for commercial services prepared in accordance with the format in FAR Subpart 12.6 as supplemented with additional information included in this notice. The provisions of FAR 52.121-1, Instructions to Offerors -- Commercial items. (JUN 1997) applies to this solicitation. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued. This is a GSA, FTS, OIS solicitation, Number GSA-TIM-2000-054 and is a request for proposal (RFP). The solicitation and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 97-16. This Solicitation is open to all offerors. No further solicitation will be issued. SIC Code 7319, (Advertising N.E.C.) will apply to this requirement. The objective of the FTS direct marketing activities is to increase top of mind awareness of FTS products and services to select target audiences within the Washington, DC metropolitan area via creative execution of radio advertisements. In addition this awareness will increase top of mind awareness among Federal Consumers that FTS is the source for one-stop shopping for Network Services and IT Solutions. The transmission of these corporate messages will be accomplished, in part, through the frequent communication of tactical messages via multiple mediums to include radio advertising. Tactical messages about FTS include: (a) providing value added IT services to the Government community (b) creating Network Services and IT solutions together that are responsive to all, yet appropriate to each (c) a customer-centric focus and (d) promotion of specific FTS products/services (within the context of the FTS corporate message). As part of FTS' Performance Plan and Strategic Goals for FY 2000, the Department of Defense, Environmental Protection Agency, Internal Revenue Service have been identified as FTS' primary marketing targets. It is therefore imperative that FTS advertise in channels that reach a large segment agencies in particular. A number of strategies have been developed to meet both the objective of Direct Marketing and the FY Strategic Goals, which include: (a) the geographical focus of FTS promotion activities will primarily cover the Washington, DC metropolitan area. (b) selection of channels will be based on their ability to reach large portions of Federal Government community in general and FTS' target audience in particular. (c) when at all possible, corporate messages would incorporate tactical messages about select FTS products and services. FTS has determined that an integrated approach to promoting FTS is the best means to increase top of mind awareness. Promotion activities include advertising ontwo local radio stations, in metro rail stations and in selected publications with a primary military audience. Other promotions include web broadcasting, tradeshows and spotlighting FTS technology through promotion of the WillowWoods corporate headquarters. Prior to production (a) consult with FTS representatives via face to face meeting(s) and telephone calls to obtain clarification on concept for announcements and message strategy (b) develop a project schedule to ensure delivery of final design and copy by May 5, 2000 (unless otherwise specified, allow at least 3 business days for any FTS review) (c) present at least 3 comprehensive scripts to execute message strategy (d) provide up to 3 rounds of script content corrections (e) oversee the audio production of the FTS approved announcement for two local radio stations. DELIVERABLES (1) project Schedule (unless otherwise specified, allow at least 3 business days for any FTS review (2) create a music image to assist FTS in branding efforts. The sound effectmust be consistent with that of government entity and in the image of a company which provides IT solutions worldwide (3) for two radio stations, production of announcements within the following formats (1) 60 second Commercial within the context of a corporate message, and music image, a selected FTS product and or service will be featured. Corporate announcement will remain constant throughout the campaign, however every 4-6 weeks one out of four selected FTS products or service announcements (donuts) will be rotated in the 12-16 weekly radio spots per station. Therefore four donut messages will also be required. (2) three 10 second recorded billboard announcements, incorporating the music image in the corporate message focusing on announcements of local events (i.e. tradeshows, kick-off, workshops etc.) (a) re-edit or revise announcements or recorded billboard announcements one time after testing. (b) once advertising have been created on-hold tapes will be produced for use as promotional pieces (i.e. "onhold" telephone recordings) in local area. Additional details regarding usage will be specified at time of production. Tasks to be completed under this contract may be initiated only by the Project Coordinator or, in her absence, an identified alternate in the Office of Strategic Planning and Business Development (TEO). Specific dates-timeframes have not been determined however, schedules will be furnished upon the award of the contract. Proposal Submission: All tasks must be preceded by a written estimate from the contractor with timeframes (i.e. number of hours-days etc.) for completion. In addition, a full and complete description of tasks are to be submitted along with associated costs. All costs (created design, production, rush charges etc. if applicable) are to be listed separately. Proposals are to contain a minimum of two samples of similar work (i.e. for IT Solutions or Business to Business promotion) produced within the past 24 months which demonstrates the contractor's ability to creatively produce powerful compelling messages. List should also include the contact's name and telephone number. EVALUATION FACTORS (1) Past Performance on similar projects- submit a written description of samples of similar work performed within the past two years (2) References- submit a minimum of three previous existing clients with names, numbers and types of projects (3) PRICE- Provide standard cost breakdown for air time based on prime time and off peak hours. Up to four (4) Indefinite-delivery Indefinite Quantity contracts will be awarded, each with a base year and two (2) one year renewal options. Awards will be on an all or none basis, i.e. vendors should be capable of providing all services required. Each contract will have a guaranteed minimum of $2,500.00. Payment by Government Purchase Card (VISA) is authorized. This solicitation document and incorporated provisions and clauses are those in effect through FAC 97-10. The provisions at 52.212-1, Instructions to Offeror(s) -- Commercial items; 52.212-3, Offeror Representations and Certifications Commercial items; 52.212-4, Contract Terms and Conditions- Commercial Items; 52.215-5, Contract Terms and Conditions Required to Implement Statutes on Executive orders -- Commercial Items, 52.216-18, Ordering; 52.216-19, Order Limitations, 52.216-22, Indefinite Quantity; 52.216-27; Single or multiple awards; 52.217-5, Evaluation of Options; 52.217-8, Option to Extend Services; 52.217-9, Option to Extend Term of Contract; 52.219-6. All requirements listed above are mandatory. Proposals should address all evaluation factors. The Government will award a contract to the responsible offeror(s) that are the best value considering technical capability, past performance and price. Award may be held without discussions after receipt of offers. Proposals are limited to 20 pages. Offers are due by mail or facsmile No Later Than Close of Business, 3:30 p.m. (EST), Thursday May 4, 2000. Submit responses to GSA FTS OIS, Room 5060, 7th & D Streets, S.W., Washington DC 20407, ATTN: Howard B. Parker Jr. RE: GSA-TIM-2000-054. For information, contact Howard B. Parker Jr. at 202-401-7139. Fax number 202-708-7027. Posted 04/13/00 (D-SN444668). (0104)

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