DHHS, PSC, DAM, GAB, Room 5-101, Parklawn Building, 5600 Fishers Lane, Rockville, MD 20857

R -- DEVELOP SCHOOL VIOLENCE PREVENTION MESSAGE/CAMPAIGN DEVELOPMENT FOR AIRING ON TELEVISION . SOL 00m007953 DUE 053100 POC Don Hadrick, Contract Specialist, (301)443-2475, Margaret Kelly, Contracting Officer, (301)443-2475 E-MAIL: Program Support Center, dhadrick@psc.gov. The Program Support Center on behalf of the Substance Abuse and Mental Health Services Administration (SAMSHA) intends to award a simplified acquisition on a sole source basis to WJLA TV-Channel 7. The basis for this requirement is to 1. Collect information about public perceptions on children's mental health and its relationship to school violence. Contractor shall conduct various activities, including a call-out technique to determine these perceptions around school violence and prevention of these acts. 2. Utilizing the information gathered above, the Contractor shall review the data and craft unique messages suitable for airing on television. They will pre-test the material with the target audiences, revise and provide CMHS with a series of effective strategies to meet the target audience. 3. Finalize the message, develop the framework for putting four on-air products. The Contractor shall develop story line and other aspects needed to produce the final product and then air those products in the local market. CMHS will review final products for accuracy and input The proposed simplified acquisition is for services for which the government intends to solicit and negotiate with only one source under authority of FAR 6.302-1. Interested persons may identify their interest and capability to respond to this requirement or submit proposals. No solicitation will be issued. It is anticipated that award of this requirement shall be on or about June 2, 2000. Posted 05/16/00 (W-SN455343). (0137)

Loren Data Corp. http://www.ld.com (SYN# 0113 20000518\R-0015.SOL)