Fleet & Industrial Supply Center, Norfolk Detachment Washington, Washington Navy Yard, 1014 N Street SE, Suite400, Washington DC 20374-5014

R -- GENERAL ADVERTISING SERVICES SOL N00600-00-R-6048 POC Ayo H. Johnson,1014 N Street SE,Suite 400,Washington DC 20374-5014, 202/433-2970 WEB: Navy Electronic Commerce Online (NECO), http://www/neco.navy.mil. The Fleet and Industrial Supply Center (FISC), Norfolk Detachment Washington intends to procure Navy Recruiting Advertising Services on an unrestricted basis using FAR Part 12 "Acquisition of Commercial Items" procedures. Prospective Offerors must be a full-service advertising agencies, capable of planning, creating, designing, producing, and placing advertising to support Navy active and reserve recruiting efforts in major recruiting programs. The objectives of the Navy recruiting Program is to: 1) Increase awareness of and favorable attitudes toward the Navy as a career choice; 2) Generate leads and prospect relationships for recruiter follow-up; and 3) Generate traffic into local recruiting stations. Currently, the recruiting program focuses on two efforts: 1. National awareness including synergistic TV, radio, Internet CD-ROM multi-media, and print campaigns designed to promote favorable attitudes toward the Navy and to increase the target audience's propensity to consider the Navy as a career alternative. 2. Direct Marketing (DM) generates leads data and general walk-in traffic for local recruiting stations. DM also includes direct mail, telemarketing, fulfillment operations, a national closed-loop lead database management system, promotions and public relations, and direct email recruiting. The Navy intends to award a Commercial Fixed-Priced Incentive Award IDIQ contract with an emphasis on contractor performance within an estimated contract budget of $40 million per year. The period of performance will be for a two months transition period (if needed), five one year options. Source selection will be conducted using Best-Value methodology and Oral Presentations. Approximate issue date of the solicitation will be 19 June 2000. Written request for the solicitation should be sent to the Fleet and Industrial Supply Center Norfolk, Detachment Washington, Attn: Customer Service Center, Washington Navy Yard, 1014 N Street SE, Suite 400, Washington, DC 20374-5014. Copies of the solicitation can also be obtained online at http://www/neco.navy.mil, reference N00600-00-R-6047. NOTE: A commercial practice Inquiry to determine how innovative commercial Advertising practices can be adopted was published in the CBD on March 30, 2000, submission number 439861. Posted 06/09/00 (W-SN463273). (0161)

Loren Data Corp. http://www.ld.com (SYN# 0066 20000613\R-0001.SOL)