BROADCAST TELEVISION AND MEDIA VENDOR The Environmental Protection Agency Plans to award a Sole Source simplified acquisition Blanket Purchase Agreement (BPA) to TV Access/Filmcomm 641 North Avenue Glendale Heights, Il 60139. Any potential contractor that feels their firm can perform this work and meets the criteria as stated,should read the salient criteria as listed below (#1-12) and address each criteria and how your firm meets or exceeds the criteria. Please give specific years where "number of years" are required. A summary of the work to be performed follows the criteria. Salient Vendor criteria and experience required: 1. Maintains or has access to a database of all FCC licensed radio and TV stations and cable operators (more than 15,000 stations) in the U.S. Database must be cable of tracking each stations technical specifications and equipment specs, PSA usage, retrospective history of stations past performance, management and stations contacts. Database must be updated on a weekly basis and various reports provided upon client need within 24 hours. Survey stations yearly for playback format preference and other pertinent information that will be used in the database. Database must be able to capture and cross reference at least 500 other PSAs released to track station usage, how many hits were reported by each station for each release, where and when. 2. Vendor must be a current and active professional member (as listed in the official 2000 membership guide) for a number of years and held board member positions in the National Association of Broadcasters for Community Affairs (NBACA). 3. Must have an existing TV reporting service in-place including audience information in thirteen demographic profiles in hard copy or on internet. This reporting must include audience information including day, date and time of each airing; can be sortable by districts, regions and markets; includes graphing information by week, daypart and station network. 4. In-house or access to edit and mass duplication capabilities with facilities and equipment onpremises meeting all broadcast standards and formats as required by various TV stations across the nation and able to accommodate same day turnaround requests if needed. In-house duplication facility must be able to duplicate in formats such as VHS, Betacam, Betacam SP, 3/4", CD and cassette tapes for same day turnaround. Have experience and capability in working with 16mm film as well as inspection equipment with the ability to clean and repair films as needed. 5. In-house or access to capability to embed electronic footprint on all broadcast spots with the nation's largest media tracking firm A.C. Neilson coding for tracking by daypart, market and type. 6. Have a ten (10) years of broadcasting experience with Sigma electronic tracking and BDS electronic tracking which is the nation's broadcast standard for tracking. 7. Extensive knowledge of broadcast media pricing formulas and ADI market planning. 8. Have a number of years of historical data and experience in broadcasting stations placement and usage of PSAs by station, market and city. 9. Have established current, personal contact and relationship with TV networks for a number of years. 10. Established relationships with broadcasting networks and station's affiliates management across the nation. 11. Professional member of the American Advertising Federation. 12. Attended a number of annual meetings of NBACA and NAB. Summary of work to be performed: To meet our unique needs, and those of broadcast media stations, our non-profit volunteers and stakeholders, IED requires a media vendor that has a very specific set of broadcasting skills and facilities, and can perform technical and marketing tasks all related to the broadcast and media industry. Below is a listing by category of the very specific and esoteric types of services we require. Broadcast Media Industry Expertise IED is in need of a vendor that is technically able and well-positioned within actual media industry contacts to provide a number of media-specific services. These include: Tapping into establishing relationships with broadcast networks such as ABC, CBS, NBC, FOX, CNN, etc.; Comprehensive media database tracking all the video equipment specifications and format standards of each broadcast station in the country especially as technical specs evolve and change rapidly Providing direct access to and appointments with media management and gatekeepers; Promoting and distributing our PSAs to movie theaters and other points in the marketplace where these messages could be played; Tracking and documenting A.C. Neilsen results and immediate access to these results via a password-protected website; Unique database of updated lists of contacts at schools, non-profit organizations, hospitals, etc.; Capacity to directly track the play of PSAs on broadcast stations (this will require the unique ability to provide electronic foot-printing on all broadcast materials, and to track all spots electronically by time, date, station, and location of PSA play); Broadcast industry knowledge and formula that accurately forecasts total dollar value of media donations, including comparison to other similar campaigns; Video News Release (VNR); distribution to broadcast stations; Providing "Arbitron" audience figures and percent of network affiliates by market. Promotion, duplication, and reproduction of all broadcast PSA and VNR Materials These PSAs require broadcast format duplication and packaging suitable to meet the technical specifications for broadcast TV and/or radio stations. Necessary services include: Duplication of broadcast format PSA materials for television, cable, radio stations and film cinemas One-day turn-around of duplication of requested materials Capacity to duplicate hundreds of TV and radio products in bulk Generation of postcard alerts advertising the availability of new PSA materials Creation and maintenance of a preview website which includes a way to order the PSAs on-line Initial Announcement and Preview of PSA Materials to Partner Volunteers and Stakeholders IED will need the vendor to carryout a limited "Sneak Preview" of PSA media materials (including TV, radio, and print) to a list of non-profit volunteers and stakeholders and via an internet website. Fulfilment of Partner Orders for Media Stations IED needs a vendor that can supply station's requests and equip volunteers with PSA materials for personal visits and promotions to media outlets in their community. Partners and volunteers may place an order to the vendor for any of the PSA campaign materials. The vendor will need to fill these requests within 5 days of receipt as they come in and must be equipped to receive orders via telephone, fax or email 7 days a week and 24-hours a day. The contractor must also have the capacity to create and maintain a password-protected website that will allow for a confidential previewing of broadcast spots before release of all current PSA materials (TV, radio, and print) for all three campaigns (SHS, radon, and asthma), as well as media station previewing and ordering for all three campaigns. In addition to tracking partner activities, this vendor must have the capacity to directly track the play of all of the PSAs on broadcast stations and link that to partner orders. This will require the capacity to provide electronic foot-printing on all broadcast materials, and to track all spots electronically by time, date, station, and location of PSA play. Compilation Video Production and B-Roll IED will require the vendor to develop and maintain an updated compilation video of all the PSA campaigns and B-Roll.. The vendor will need to update the compilation video each time a new PSA is released, and upon request from EPA. In addition, IED will require a "loop" video, of each new individual PSA campaign as it is released and includes all existing PSAs created for TV. Maintenance of a Library of all EPA Master Videotapes and Films This would include professional video storage and maintenance of a complete library listing of IED's television films and videos available for duplication and distribution. This isa summary of work and not the entire list. Any questions should be directed to Mekeba Brown on 202-564-4784 or Phil Osborne on 202-564-4782. This announcement will be posted for 15 calendar days as of 08/15/00. After the expiration, an award will be made to TV Access/Filmcom. Capability statements addressing the criteria listed above should be faxed to Mekeba Brown and Phil Osborne on 202-565-2554 or E-mailed to brown.mekeba@epa.gov with a carbon copy to osborne.phil@epa.gov. E-MAIL: CLick here to contact the Contract Specialist via, brown.mekeba@epa.gov. Posted 08/15/00 (W-SN486347).

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