70 -- CLARITAS IMARK LICENSING

Notice Date

August 17, 2001

Contracting Office

Social Security Administration, Deputy Commissioner for Finance, Assessment and Management, Office of Acquisition and Grants, 1710 Gwynn Oak Avenue, Baltimore, MD, 21207-5279

ZIP Code

21207-5279

Solicitation Number

Reference-Number-0150-01-0771

Response Due

August 29, 2001

Point of Contact

Andrew Klimas, Contract Specialist, Phone 410-965-9473, Fax 410-966-9310, Email andrew.klimas@ssa.gov -- Bob Austin, Contract Specialist, Phone 4109659522, Fax 4109669310, Email bob.austin@ssa.gov

Description

The Social Security Administration (SSA) intends to issue a sole source purchase order under Simplified Acquisition procedures to Claritas, Inc., 1525 Wilson Blvd., Suite 1200, Arlington, VA 22209 to provide an advanced demographics and marketing database package called iMARK Enterprise. The database package contains additional detailed demographics data currently provided to SSA under the REZIDE database as well as six (6) discrete interlinked marketing databases called Pop Facts Demographics, Age by Income, Boundaries, GDT Dynamap, PRIZM area profiles, and MRI media complete. Claritas Corporation is the only source for this data. The Claritas product contains specific demographic and marketing information databases needed to help SSA reach specific population segments. SSA proposes to purchase Claritas site licenses for 15 SSA users. Claritas will host the databases for SSA on its website and provide training for SSA's designated users. Since SSA's Public Understanding Measurement System (PUMS) contractor also has a similar Claritas site license, SSA's purchase of the iMARK package license will allow SSA and the PUMS contractor to "tag" the PUMS data with the Claritas data. This will give SSA the ability to produce customized PUMS demographic reports via the iMARK system. It is critical that these databases be compatible so that SSA's public affairs specialists will gain one-step access to all available data. No other databases are known to be available or could be substituted without substantial increased costs to the government. This is an announcement of SSA's intent to issue an order to Claritas, Inc. for the iMARK database license and associated training; SSA will not issue a solicitation. SSA will not respond to requests for solicitation copies and will not pay for information received in response to this announcement. Responses must provide sufficient information for SSA to determine that a firm other than Claritas Inc. can provide the database license and training as described above. If SSA does not receive an acceptable response to this announcement within 5 days of its publication, it will issue a purchase order to Claritas Inc. for the iMARK license. Respondents should refer to iMARK license.

Web Link

Visit this URL for the latest information about this (http://www.eps.gov/spg/SSA/DCFIAM/OAG/Reference-Number-0150-01-0771 /listing.html)

Record

Loren Data Corp. 20010821/70SOL012.HTM (D-229 SN50V3B5)